The next five years are expected to bring groundbreaking tech advancements in augmented (AR) and virtual (VR) reality. Real estate—a traditionally unhurried adopter of new tech—isn’t immune to this shift, and while this could bring about new revenue streams for property owners, it also creates potential liabilities.
Are real estate owners prepared?
To learn the answer, we consulted with Neil Mandt. In addition to being a speaker at the AFIRE Winter Conference, Mandt is a five-time Emmy winner and the founder & CEO of Digital Rights Management, a tech platform offering property owners risk analysis and licensing opportunities from digital media companies.
Mandt warns real estate owners to start thinking about securing the digital rights of their property.
“Buildings are not the only real estate in the world,” Mandt says on this episode of the AFIRE podcast, signalling the approach of a new age for property owners as augmented and virtual reality applications become more prevalent through society.
AFIRE CEO Gunnar Branson sat down with Neil Mandt to discuss digital media rights licensing and what that could mean for real estate owners and investors.
Key Moments
00:00 AFIRE CEO Gunnar Branson intro
02:57 Understanding digital rights and their relevance in real estate
08:25 Areas where the implementation of AR has been successful
13:34 Pokemon Go’s use of AR case study
17:53 The legal and ethical implications of AR
23:24 How AR will show up in real estate
29:37 Property owners should think about digital rights
33:58 How AR will impact real estate valuation
37:14 The importance of control and ethical use of AR
50:31 Why real estate owners need to adapt to AR
DISCLAIMER
The publisher of the AFIRE Podcast is not engaged in providing tax, accounting, or legal advice through this publication. No content published in the AFIRE Podcast is to be construed as a recommendation to buy or sell any asset. Some information included in the AFIRE Podcast has been obtained from third-party sources considered to be reliable, though the publisher is not responsible for guaranteeing the accuracy of third-party information. The opinions expressed in the AFIRE Podcast are those of its respective contributors and sources and do not necessarily reflect those of the publisher.
The AFIRE Podcast with Gunnar Branson is the official, multiple-award-winning podcast of AFIRE, the association for international real estate investors focused on commercial property in the United States.
Hosted by AFIRE CEO Gunnar Branson, the podcast features informative and in-depth conversations with experts across the full spectrum of real estate, investment, sustainability, economics, geopolitics, and urbanism with a focus on helping each other become Better Investors, Better Leaders, and Better Global Citizens. To learn more, visit afire.org/podcast
QUESTIONS?
Benjamin van Loon, Communications Director
bvanloon@afire.org | +1 202 312 1405